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HCL,
Toshiba ink strategy for laptop market
www.agengyfaqs.com
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2005-04-26 * With
industry experts and analysts predicting India's laptop
market to grow over 100 per cent this year, Toshiba
Singapore's Computer Systems Division and its Toshiba
Mobile Computing Partner HCL Infosystems, India's leading
IT enabler and integrator, have chalked out an aggressive
retail strategy to achieve significant market share in
the segment.
Toshiba, in partnership
with HCL Infosystems, intends to expand its direct accounts
coverage, technical service centres, after-sales support
and dealer channel networks in the country. Also on the
anvil is significantly beefing up its retail presence
in India through its concept stores called 'shopToshiba'
and 'iShops'.
As the notebook markets
in the US and Europe reach saturation points, Asian countries
are expected to be the growth markets for this segment.
Toshiba has identified India as one of the key growth
markets given its current stable political climate
and business potential.
Towards this end, the company
has launched a series of products in India as part of
its worldwide launch. With its focus on providing the
latest technology innovations in notebooks that meets
customer's needs, these products are expected to help
Toshiba garner a bigger market share in the Indian market.
The new line up includes
the latest Satellite M40 series offering professional
multi-media performance with wide screen Clear SuperView
technology; Toshiba's PORTEGE S100 notebook which is the
world's 1st thin and light notebook supporting RAID solution;
PORTEGE M300 at the all-in-one reliable ultra portable
at 1.58kg with system bumpers and spill resistant keyboard
and Satellite R-10 - the new wide screen notebook with
handwriting facility.
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