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Jet Airways eyes stronger presence in key international
markets
By Jeana Wong, Channel NewsAsia
SINGAPORE
: Jet Airways is optimistic about air traffic growth between
Singapore and India, thanks to the bilateral economic
cooperation agreement between the two countries that takes
effect next month.
India
is seeing a boom in its airline industry, and to ride
on this growth, Jet Airways says it will focus on strengthening
its presence in key international markets.
Jet
Airways is gearing up for accelerated demand for flights
between Singapore and India.
Already,
Singapore is one of the top destinations for Indian carriers,
but Jet Airways says, it expects to see even bigger growth.
Wolfgang
Prock-Schauer, CEO, Jet Airways, said, "We're not
starting from a low base because the traffic between India
and Singapore is in the 1 million passengers plus. So
it's 1.1 million passengers on an annual basis, which
makes it out of India, among the top 4, 5 markets....Last
year, the market between India and Singapore has been
developing in double digit growth rates. And we see with
this economic, broader economic agreement, that this trend
will be continued."
With
a strong foothold in its domestic market, Jet Airways
is confident of giving big players in key markets a run
for their money.
It
is aiming for a stronger presence in the US, UK, Thailand
and Malaysia.
Singapore
is also one of its key international markets.
Mr Wolfgang Prock-Schauer said, "You have a strong
O&D...origin destination traffic. So traffic which
originates in India and stops here in Singapore and the
other way around. So this traffic will increase. And for
that we have, we want to serve these markets....It's better
to focus on certain markets but where you fly, you should
be recognised as a major player."
And
Jet Airways plans to increase flight frequencies in its
key markets to attract more business travellers.
It
is also going on the offensive to protect its market share
from startup carriers by offering discounts on unused
seats for selected routes. - CNA/ms
Copyright © 2005 MCN International Pte Ltd
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