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MS
appoints eSys as distributor
TIMES NEWS NETWORK [
TUESDAY, APRIL 19, 2005 03:52:10 PM]
The
Economic Times
NEW DELHI: Microsoft Corporation
India has announced the appointment of eSys, the Singapore
- based IT Component Distribution Company, as a nation
wide distributor for products targeted at the System Builder
market in India.
Following the new partnership,
eSys will distribute Microsoft's Windows XP Operating
Systems (Windows XP Home & Pro), Microsoft Office
2003, Microsoft Windows Server 2003 and Microsoft Small
Business Server 2003, to the System Builder segment.
eSys will align with Microsoft
India's geograhical expansion initiatives and partner
with Microsoft India to increase the breadth and frequency
of the system builder market addressed by Microsoft India.
They are emerging as a key player in the components distribution
market in India, and are expected to bring new partners,
as well as increase the overall footprint of Microsoft's
product distribution in India.
"Our partnership with
eSys represents a vital step towards strengthening our
distribution presence for attaining nation-wide footprint.
This partnership also underlines our commitment to create
a responsible PC dealer community in India which engages
in sale of genuine software,'' says Rajeev Mittal, Director,
Small & Medium Solutions & Partners (SMS&P),
Microsoft India.
"eSys is excited about
this relationship with Microsoft. We feel that Microsoft
and eSys would use this as a platform to educate and train
the PC reseller community to use genuine software. eSys'
national presence and support network will give a boost
to Microsoft's business in India. With the synergy between
Microsoft's superior technology and our expertise in distribution,
we look forward to a mutually beneficial relationship"
says Govindan, CEO, esys Information Technologies.
In India, Microsoft has
a two-tier channel model. At the first tier are the distributors
who in turn cater to the needs of the broad channel community
(Comprising Resellers and System Builders) which constitutes
the second tier. Microsoft reaches out to its 2000+ strong
reseller community through 3 prime distributors - Redington,
Tech Pacific and Ingram Micro and the 3000+ strong System
Builder community through Redington, Tech Pacific, Ingram
Micro and ACI Infocom.
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