India has huge potential, and companies are lining up
New Delhi, June 12, 2006
www.hindistantimes.com
June 12: International sports marketing and management companies are making a beeline for India. Neo International Sports Academy (NISA), a sporttraining,
marketing and management company and the $200 million Singapore based World Sports Group have recently set up shop in India. Nimbus Sports, which has forayed into the
Indian market almost a decade ago, is now a major player in the industry.
NISA is associated with the Singapore-based sports marketing company Dream Team Management and has a strategic alliance with Australian International Sports Academy. WSG India plans to focus on promoting and
marketing cricket, soccer and golf in India and across the region.
Why is this sudden rush to tap Indian market? Speaking to Hindustan Times from Singapore WSG’s chairman Seamus O’Brien, Chairman said, “India is clearly emerging as a dominant sporting nation than China. Being
present in India is the final piece in the jigsaw, which will allow us to offer sporting solutions in an Asian context to our regional, continental and multinational clients†| |
