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Singapore
Tourism Board opens Regional Office in New Delhi, India
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30 March 2005
The Singapore Tourism Board
(STB) today opened its New Delhi Regional Office.
The New Delhi Regional
Office is the STB's 21st worldwide and third in India,
and attests to the rising significance of the Indian market
to Singapore's tourism industry.
The STB's Deputy Chairman
and Chief Executive, Mr Lim Neo Chian, said, "In
2004, Singapore welcomed a record high of 471,000 Indian
visitors, making India our 6th largest visitor-generating
market. This represents a 21% growth over the previous
record of 375,000 Indian visitors we achieved in 2002.
In tandem with the buoyant growth forecast of the Indian
economy, we are confident that India will continue to
be amongst Singapore's fastest growth markets."
"The establishment
of the STB's Regional Office in New Delhi had been mooted
with the objective of strengthening Singapore's market
presence in Northern and Eastern India. The New Delhi
office will enable the STB to deepen partnerships with
the Indian travel industry, as well as provide potential
Indian visitors from these regions with more timely and
effective access to information and customer service support
for their travel to Singapore. Having an official presence
in New Delhi will also render the STB a key platform to
enhance collaborations with India's Tourism Ministry to
promote international travel to both countries,"
Mr Lim added.
For a start, both Tourism
Authorities will embark on a collaboration to market Singapore
and selected cities in India as joint destinations to
Australian travellers. Such collaboration will take the
form of trade and media familiarisation trips to be undertaken
sometime in the third quarter of 2005, as well as joint
presentations to the travel industry in a few Australian
cities.
The STB's Regional Office
in New Delhi is located on the Ground Floor of the International
Trade Tower, Nehru Place.
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